I'M
ELVA LEE.
UX | UI DESIGNER
I believe every project should start from a discussion with all related parties like Management, PO, Sales and Marketing, Developers, Designers, Stockholders. To define the problem, goal, objective, success measurement together, understand the project background as a team and align with the same approach through a UX workshop.
To validate experience, user interview and usability testing are an essential part of the process, to remove problems or difficulties which the user presents, iterating and improving the prototype.
Be the best practice by using the Google HEART Framework, GA, Hotjar to improve the product UX, as well as identify concrete goals and user experience metrics to gauge success.
" Elva is talented, smart, takes initiative, and willing to take the extra mile in ensuring the project is done well "
" Her good working attitude, dedication which always deliver good results. "
" Her positive working attitude and ability to work under minimal supervision has been an asset for the company "
01 PROFESSIONAL
MY KNOWLEDGE LEVEL
FIGMA
90%
SKETCH
90%
ZEPLIN
90%
INVISION
85%
GOOGLE ANALYTICS
85%
HOTJAR
85%
ILLUSTRATOR
85%
PHOTOSHOP
85%
HTML & CSS
60%
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
June 2021 - Present
Hang Seng Bank,
HSBC Group
Assistant UI UX Manager
Design and facilitate both physical and virtual UX workshop for internal parties.
Handle UIUX and governing design system for Hang Seng e-banking mobile app, website and partnership projects.
Hands-on UIUX project and product revamp.
Provide UX consulting for partners.
Oct 2020 - May 2021
CryptoBLK Limited
Senior UI/UX Designer
Blockchain technology startup, which aims to revolutionize the IT systems of the global financial services industry using Cryptography and Blockchain technologies.
Blockchain solution product: CBDC, Trade Finance, Blockchain documentation and monitoring tool.
Leading the UX team to understand user behavior and implement ideas that reach design-business alignment.
Design and facilitate UX workshop to internal teams and client.
Restructuring UX workflow and design document for smooth communication with multiple team.
Jan 2018 - Sep 2020
eLab,
A.S.Watson Group
Senior UX & Design Specialist
Conduct UX workshop in different projects.
Provide UX / UI solution and handle change requests. Gather, evaluate and analyze user requirements, translate concepts into sitemap, wireframes, mockups and layouts.
Standardize design workflow and documentation for smooth communication.
Jun 2015 - Aug 2017
Innovation and Enterprise Technology,
DBS Bank (Hong Kong) Limited
Designer ( Full time + Part time )
Gather, evaluate and analyze user requirements through field studies, survey, card sort. Designing graphical user-interfaces, responsive website and app layouts, interactive eDMs, and banner ads. Providing presentation and promotion materials —video, advertisement, and props. Front-end web implementation with HTML5 and CSS. Working closely with developers.
Aug 2013 - Aug 2013
Creative team,
D’art Research Unit
Design Intern
Designing the company website and promotion materials — print ads, catalogues, and webpage. Planning of promotional and community events. Front-end web implementation — HTML5, and CSS.
Jun 2014 - Aug 2014
Design team,
V-care Asia Limited
Designer ( Part time )
Conducting online and offline event planning. Designing product packaging and labeling. Providing promotional materials — product catalogues, props, Facebook posts, newspaper advertisement, and trade conference booth. Front-end web implementation with HTML5 and CSS. Working closely with marketing and sales team.
